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    Rory Sutherland on Compliance

    Rory Sutherland on Compliance

    FromThe Human Risk Podcast

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    Rory Sutherland on Compliance

    FromThe Human Risk Podcast

    ratings:
    Length:
    63 minutes
    Released:
    May 31, 2020
    Format:
    Podcast episode

    Description

    On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific thought-leader on the subject. It might seem surprising to have an Ad Man talking about Compliance, but as you'll discover, he's got some highly relevant (and entertaining) insights!On the podcast, we mention:Nudgestock, the Ogilvy BeSci festival on 12th June - www.nudgestock.co.ukRory's book 'Alchemy' - https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556504.htmlYou can see his TED Talks here: https://www.ted.com/speakers/rory_sutherland?language=en
    Released:
    May 31, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.