On this episode, I speak with Steve Martin and Joe Marks, the authors of a book called Messengers: Who We Listen To, Who We Don't and Why. For more on the book, to see videos of key concepts it contains and to take a test to see what kind of Messenger you are, visit the website: https://www.messengersthebook.com/On the show, we talk about Robert Cialdini. You can find out more about him here: https://www.influenceatwork.com/