The second part in this two part series on the psychology of influence. We conclude with the principles of liking, scarcity and authority. In a world of social media and celebrity worship the principle of liking influences us everyday. Marketing gurus have long maintained an appearance of scarcity to keep our FOMO peaking and we are surprisingly susceptible to cliches like the scientist in a white lab coat. We delve into all of these tricks of the trade that guide our choices every day. Learn how to identify them before they take advantage of you. Rate or review the show at Apple Podcasts!Show notesInfluence, the psychology of persuasion – Robert CialdiniPhysical attractiveness bias in the legal system – Rod HollierApollo-Soyuz - WikipediaReactance - WikipediaOur three brains, the reptilian brain – Andreas Komninoshttps://www.facebook.com/thehereandnowpodcast/ https://twitter.com/herenowpodcast emailthehereandnow@gmail.comSupport the show (https://www.patreon.com/thehereandnowpodcast)