In today’s episode of The Decision Corner, we are joined by Matt Wallaert, a pioneer in applied behavioral science and a serial entrepreneur. Matt has over a decade of experience applying behavioral science to practical problems, ranging from startups to Fortune 500s to an array of prosocial side projects. He has given hundreds of talks on the science of behavior change, including appearances at the United Nations and South by SouthWest.
Recently, he brought behavioral science into healthcare management as Clover Health’s Chief Behavioral Officer. There, he directs one of the world’s largest behavioral science teams, combining qualitative researchers, quantitative researchers, and project managers. His book, Start at the End: How to Build Products that Create Change, proposes a science-based process to create behavior change that can be implemented in organizations of any size and industry.
In this episode, we discuss:

His experience bridging the divide between multiple spheres where behavioral science has begun to take root
Several metaphors for the process of democratizing behavioral science
Figuring out whether a company needs a consultant, an agency, or if behavioral science should be used internally.
How to discern talent among newcomers to behavioral science
Equalizing opportunities in a still developing field
Helping people find unique and meaningful career paths