54 min listen
37 - Test the Ideas No One Else Will - with Rory Sutherland and Maddie Croucher
37 - Test the Ideas No One Else Will - with Rory Sutherland and Maddie Croucher
ratings:
Length:
62 minutes
Released:
Nov 24, 2020
Format:
Podcast episode
Description
In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation.
Released:
Nov 24, 2020
Format:
Podcast episode
Titles in the series (49)
07 - How to Launch a Wildly Successful Capital Campaign - with Becky Lewis by 7-Figure Fundraising Podcast