Building a brilliant business doesn’t always mean we have to come up with an entirely new idea. Sometimes, all it takes is looking at existing concepts in a new way. Unfortunately, there are times when that can be easier said than done, but even that doesn’t mean it’s the end of the road for our creativity. All that means is we need to create the right partnerships- but how do we do that? How can we create the type of partnerships that help us see things in new, exciting ways? When will we know if we’ve found the ‘right’ business partner? In this episode, Co-Founder of Doddle & Co., Nicky Radzely shares how she and her business partner rethought pacifiers and built a million-dollar business.    Three Things You’ll Learn in This Episode Where to find inspiration for product designIt’s often tempting to look at current trends for ideas, but that only limits us. Scour around, look at design techniques in entirely different industries, and think about what the consumer 3 years into the future wants.  The importance of building a family of products that look related The best-known brands are the ones with a cohesive look and feel, so everything in our product lines should feature similar characteristics. We want our consumers to know it’s our product without even seeing a brand name. How to develop new products out of old ideasNo product in the world can’t be reworked or tweaked to meet the needs of today’s consumers. Sometimes, all it takes is meeting someone whose vision is different from our own.   Guest Bio-  Nicki Radzely is the co-founder of Doddle & Co. Starting with the launch of the patented Pop® pacifier in 2017, Doddle & Co is a radical innovator in the baby market and a million-dollar company. And yes, she created the winning pacifier you saw on Shark Tank! She currently resides with her partner Gregg and their two sons.    To find out more, visit: https://doddleandco.com/collections  https://www.nordstrom.com/brands/doddle-co--15122  https://www.instagram.com/doddleandcompany/  https://www.facebook.com/doddleandco/  https://www.instagram.com/nickiradzely/  https://www.linkedin.com/in/nickiradzely/