When asked, many of us focus on what we do, rather than who we are. Imagine how much more aligned we'd be with our personal gifts and being if we focused on the who! In this episode, we chat with Rich Keller - a personal branding guru, influencer, motivational speaker - and one of my personal coaches - about we can step into our power so we can be seen, heard, and valued. In order to create a memorable brand, it's important to figure out our ONE WORD. Rich shares his #dreamdriving journey and how getting clear on who we are can help us break through the clutter so we can stand out, conquer obstacles, and reach excellence. As a CATALYST, Rich uses his skills in brand building, finances, and motivational leadership to fuel large, medium, and start-up enterprises. He's worked with iconic brands such as Godiva, Planters, and Chips Ahoy. He brings people together by creating dialogue to share experiences, connect thoughts, debate ideas, develop solutions and ultimately bridge gaps. He believes that this philosophy helps companies deepen the emotional connection between brands and consumers to create magic. SHOW NOTES: http://www.dreamsindrive.com/rich-keller VISIT THE BOOKSTORE: http://www.dreamsindrive.com/bookstore JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: www.dreamsindrive.com/facebook SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS:www.dreamsindrive.com/join  FIND RICH KELLER ONLINE: Web: http://www.therichkeller.com IG: http://www.instagram.com/richskeller FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com