What does it really take to blow up on YouTube? On this episode, natural hair guru and Princeton University senior Philomina Kane aka "NaturallyPhilo" talks the behind-the-scenes life of a YouTube content creator. From launching her channel in June 2014 to 2.5 years and over 30,000 subscribers later, Philomina shares how she was able to turn something she did for fun into a sustainable side hustle. Philomina discusses how to consistently provide value for your audience, the recipe for "going viral", why community/engagement is key, how to work with brands, the difficulties of juggling school & YouTube, dealing with HATERS and more. If you're looking for a laugh as well as gems on how you can up your content game, this episode is for you. Enjoy! SHOW NOTES: www.dreamsindrive.com/naturally-philo SUBSCRIBE: www.dreamsindrive.com/join Follow Dreams In Drive on Social: twitter.com/dreamsindrive instagram.com/dreamsindrive Follow NaturallyPhilo on social: www.instagram.com/naturallyphilo www.youtube.com/user/naturallyphilo Follow Rana on social: instagram.com/rainshineluv twitter.com/rainshineluv www.ranacampbell.com