In this episode of 7-Figure Fundraising, host Trevor Bragdon interviews Roy Lenardson, president of Strategic Advocacy. Roy has worked with some of America's largest companies and organizations as a political strategist, operative, and manager. He is a specialist in crafting specific and clear messaging, and has worked as a pitch coach at all of the 7-Figure Fundraising workshops. Trevor and Roy discuss principles for creating a great pitch in this episode.