In this episode, we have the honor of welcoming Roy Spence, Cofounder and Chairman of GSD&M. Roy has played a pivotal role in shaping the identities of some of the world's most iconic brands. His work in helping organizations articulate their purpose, values, and impact has set a new standard for meaningful engagement and connection.Roy’s most passionate endeavor is the Make It Movement of which he is the founder and CEO. His endeavor is to make 2023 the Year of Purpose where together we as Americans stand together on the “One Thing” we all agree on: every parent wants their kids to be successful.Roy’s Top 5 CliftonStrengths are: Strategic, Arranger, Maximizer, Relator and Responsibility.For more interviews visit leadingwithstrengths.com Transcripts available upon request.