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    Nudge Theory Part II with Rory Sutherland

    Nudge Theory Part II with Rory Sutherland

    FromStories and Strategies for Public Relations and Marketing

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    Nudge Theory Part II with Rory Sutherland

    FromStories and Strategies for Public Relations and Marketing

    ratings:
    Length:
    35 minutes
    Released:
    May 23, 2021
    Format:
    Podcast episode

    Description

    One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new. In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.Guest Rory Sutherland, Vice chairman Ogilvy UKBook Rory to speak at your eventCheck out Nudgestock 2021Have a listen to Rory's excellent podcast
    Released:
    May 23, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.