47 min listen
Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)
Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)
ratings:
Length:
38 minutes
Released:
Oct 14, 2020
Format:
Podcast episode
Description
What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (William Morrow, 2019)
Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times.
Topics covered in this episode include:
What’s to be gained from realizing that evolution likes fitness, not accuracy.
Why biology is different from physics, thereby meaning that there will likely never be a Newton of biology, of marketing, or other fields, where universal laws don’t apply. Instead, the focus is on noting the exceptions and finding patterns.
Realizing how much people are context-dependent in realizing solutions to problems. Many forms of measurement create more problems than successful outcomes.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times.
Topics covered in this episode include:
What’s to be gained from realizing that evolution likes fitness, not accuracy.
Why biology is different from physics, thereby meaning that there will likely never be a Newton of biology, of marketing, or other fields, where universal laws don’t apply. Instead, the focus is on noting the exceptions and finding patterns.
Realizing how much people are context-dependent in realizing solutions to problems. Many forms of measurement create more problems than successful outcomes.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 14, 2020
Format:
Podcast episode
Titles in the series (100)
Nicholas A. John, “The Age of Sharing” (Polity Press, 2016): In his new book The Age of Sharing (Polity Press, 2016), the sociologist and media scholar Nicholas A. John documents the history and current meanings of the word sharing, which he argues, is a central keyword of contemporary media discourse. by New Books in Business, Management, and Marketing