31 min listen
The Power of Stories and the Levi's Brand
The Power of Stories and the Levi's Brand
ratings:
Length:
50 minutes
Released:
Nov 7, 2023
Format:
Podcast episode
Description
Levi Strauss & Co. historian Tracey Panek talks about her fascination with storytelling, her journey from academic to corporate history, and her adventures as a historian at Levi's. Panek sheds light on how corporate historians and archivists collaborate with marketing teams. And the host Patryk Babiracki gets excited because an award-winning Levi's commercial features a familiar vignette from the former Soviet bloc (and a song by a really cool Polish 80s New Wave band). We also talk about Einstein's Levi's jacket and about what history students and history departments can do to broaden students’ career options and articulate their value to hiring managers at private companies.
Patriyk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems.
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Patriyk Babiracki is a historian, researcher and writer; professor & MA student advisor at the University of Texas at Arlington. PhD from Johns Hopkins. Promoter of #AppliedHistory: using historical concepts, frameworks, and methodologies to solve real-world organizational problems.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Nov 7, 2023
Format:
Podcast episode
Titles in the series (100)
Judith Donath, “The Social Machine: Designs for Living Online” (MIT Press, 2014): The conversation about the Web and social media skews toward a discussion of the potential for connections, and how both individuals and organizations are using the media to communicate, to form communities, and to conduct business. Lacking, by New Books in Business, Management, and Marketing