31 min listen
Rita Denny and Patricia Sunderland, “Handbook of Anthropology in Business” (Left Coast Press, 2014)
Rita Denny and Patricia Sunderland, “Handbook of Anthropology in Business” (Left Coast Press, 2014)
ratings:
Length:
38 minutes
Released:
Jan 16, 2015
Format:
Podcast episode
Description
Rita Denny and Patricia Sunderland‘s bookHandbook of Anthropology in Business (Left Coast Press, 2014) isa groundbreaking collection of essays all related to Business Anthropology. As with all interdisciplinary subjects, business anthropology has been infiltrated by other social scientists, designers and marketers. Denny and Sunderland made sure to also include those perspectives among the 60 plus authors that are featured in the handbook. This is a great reference for any anthropologist in practice, and an interesting read about the ways in which anthropology is adapting and changing. Questions about how to present anthropological findings and conduct fieldwork in a business setting are analyzed through the lenses of the academic discipline and the industry, If you have any interest in practicing anthropology, conducting ethnography, or anthropological research methods in business, this is a must have reference for your shelf.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 16, 2015
Format:
Podcast episode
Titles in the series (100)
Judith Donath, “The Social Machine: Designs for Living Online” (MIT Press, 2014): The conversation about the Web and social media skews toward a discussion of the potential for connections, and how both individuals and organizations are using the media to communicate, to form communities, and to conduct business. Lacking, by New Books in Business, Management, and Marketing