26 min listen
How better creative boosts business
FromFuture Proof
ratings:
Length:
26 minutes
Released:
Dec 21, 2023
Format:
Podcast episode
Description
Discover how creativity is a business superpower, as evidenced by the findings of Creativity is Business. This unique French research programme backed by the national advertiser association and Le Figaro, has been testing award-winning campaigns since 2021 and finding out how they compare to Kantar’s key performance benchmarks. Jane Ostler, Kantar’s EVP, Global Thought Leadership, talks to Cécile Lejeune, CEO of VMLY&R France, and Anne-Lise Toursel, Head of Brand, Media and Creative at Kantar France, to hear how the evidence of super-power performance from more than 70 campaigns has been presented to agency creative directors and clients. Hosted on Acast. See acast.com/privacy for more information.
Released:
Dec 21, 2023
Format:
Podcast episode
Titles in the series (100)
10. What can marketers learn from the dark web?: Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, explains why understanding digital black markets could be valuable to brands. by Future Proof