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    32. What’s changed in the agency world? with MediaCom’s Nick Lawson

    32. What’s changed in the agency world? with MediaCom’s Nick Lawson

    FromFuture Proof

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    32. What’s changed in the agency world? with MediaCom’s Nick Lawson

    FromFuture Proof

    ratings:
    Length:
    23 minutes
    Released:
    Aug 2, 2019
    Format:
    Podcast episode

    Description

    Nick Lawson, CEO EMEA and client practice lead at MediaCom, spoke to us in Cannes about the changing world of the media agency, how the industry has evolved, why clients look to media agencies for growth solutions… and what the future might look like. Will technology replace people, or just boring tasks? What skills do agencies need? What role can media agencies play? And why has Nick stayed at the same company for 28 years?
    Released:
    Aug 2, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/