23 min listen
21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School
FromFuture Proof
ratings:
Length:
40 minutes
Released:
Apr 1, 2019
Format:
Podcast episode
Description
Recorded live at Saïd Business School (Oxford University), a panel of experts talk about the What Women Want? initiative by Kantar, launched in 2018 to explore the last 100 years of marketing to women – and looking at how self-esteem can play an important role for brands looking to reach a wider audience. The panel was made up of members of the What Women Want? steering committee: Phillipa Snare, EMEA Marketing Group, Facebook Justine Roberts, Founder, Mumsnet and Gransnet Bart Michels, UK Country Leader, Kantar Felipe Thomaz, Associate Professor of Marketing, Saïd Business School (Oxford University) Hosted by Hosted by Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University)
Released:
Apr 1, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof