25 min listen
37. Why does eBay advertise on TV? with Gareth Jones
FromFuture Proof
ratings:
Length:
29 minutes
Released:
Sep 9, 2019
Format:
Podcast episode
Description
There is a lot people don’t know about eBay, says Gareth Jones. In order to bust some of those myths – around things like delivery and newness – the online shopping platform is spending more and more on traditional media channels like radio and TV. Telling these stories and reaching a wider audience is helping them achieve longer term success, he explains, and complements their digital advertising approach nicely. So how does it work? How can “digital” principles be applied to things like radio and TV ads? How is it all measured? And what’s next for eBay?
Released:
Sep 9, 2019
Format:
Podcast episode
Titles in the series (100)
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