50 min listen
#17: AI for Advertising
ratings:
Length:
39 minutes
Released:
May 27, 2022
Format:
Podcast episode
Description
AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case studies including HOLT CAT, Vanguard, and more.
Released:
May 27, 2022
Format:
Podcast episode
Titles in the series (97)
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