Paul and Mike look into the “tricks-and-treats” of AI news this Halloween on Episode 70 of the Marketing AI Show! This week, our hosts examine the White House Executive Order on AI, Apple’s announcement to spend $1 billion on AI yearly, and OpenAI’s Chief Scientist’s discussion on his hopes and fears for the future of AI.

00:03:16 — White House issues ambitious executive order on development and oversight of AI
00:25:17 — Apple is set to spend around $1 billion per year in developing its own generative AI capabilities. 
00:31:58 — Ilya Sutskever discusses his hopes, fears, and the “earth-shattering” effects of AI in the future
00:39:59 — DadJokeGPT, experimenting with generative AI creativity
00:45:20 — MAII’s hands-on experience with fixing recorded speech with Overdub + AI Actions from Descript
00:48:23 — Amazon rolls out AI-powered image generation to help advertisers deliver a better ad experience for customers
00:51:29 — Generative AI, SEO, and what leaders should know: Google search in the future
00:56:26 — Google agrees to invest up to $2 billion in OpenAI rival Anthropic

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