54 min listen
Silver Economy (Part 2) with CMOs Michelle Froah (MetLife), Kerry-Ann Betton Stimpson (JMMB Group Jamaica), Michael Joseloff (Fortune), Sonita Lontoh…
Silver Economy (Part 2) with CMOs Michelle Froah (MetLife), Kerry-Ann Betton Stimpson (JMMB Group Jamaica), Michael Joseloff (Fortune), Sonita Lontoh…
ratings:
Length:
57 minutes
Released:
May 9, 2021
Format:
Podcast episode
Description
S3 E3: May 5, 2021: Margaret Molloy is joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors.
During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. CMOs also share their learnings and their commitments as leaders to engaging the Baby Boomer generation.
During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. CMOs also share their learnings and their commitments as leaders to engaging the Baby Boomer generation.
Released:
May 9, 2021
Format:
Podcast episode
Titles in the series (43)
Leadership with CMOs Norman de Greve (CVS Health), Ed Pilkington (Diageo), Jennifer Temple (HPE), Sherry Sanger (Penske Transportation Solutions) and Huub Devroye (Dow): S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, by How CMOs Commit with Margaret Molloy