30 min listen
The Critical Role of the Strategic Brand
The Critical Role of the Strategic Brand
ratings:
Length:
68 minutes
Released:
Apr 16, 2013
Format:
Podcast episode
Description
While branding has been traditionally perceived as a tool for fundraising and public relations, nonprofits can take a new approach to brand management that effectively drives their mission and maximizes impact. In this audio lecture from Stanford Social Innovation Review’s Nonprofit Management Institute, Harvard researcher Nathalie Kylander challenges traditional branding principles and proposes a new framework for developing a more strategic brand. By examining the concepts of brand democracy and brand affinity, Kylander discusses how a strategic brand can create greater social impact and tighter organizational cohesion. She examines what successful branding looks like in the nonprofit sector and how the rise of social media and technological change can drive the development of a clear, strong, well-managed brand. https://ssir.org/podcasts/entry/the_critical_role_of_the_strategic_brand
Released:
Apr 16, 2013
Format:
Podcast episode
Titles in the series (100)
Andrew Zolli - Globeshakers with Tim Zak: Futurist, design strategist, and author Andrew Zolli specializes in helping people and institutions see, understand, and act upon complex change. In this audio interview with Globeshakers host Tim Zak, Zolli discusses some of the grand challenges... by Inside Social Innovation