41 min listen
Starting as head of marketing in a remote world, with Amanda Reierson, head of marketing at Thumbtack
FromThe Next CMO
Starting as head of marketing in a remote world, with Amanda Reierson, head of marketing at Thumbtack
FromThe Next CMO
ratings:
Length:
44 minutes
Released:
Nov 23, 2021
Format:
Podcast episode
Description
In this episode, we speak to Amanda Reierson, the head of marketing of Thumbtack, an online marketplace used by millions of consumers for all the services they need to manage their home.When we spoke to Amanda, she was 7 weeks into her new role after leaving her previous assignment as the chief growth officer for Farmers Insurance.Before joining Farmers, Amanda oversaw all advertising marketing at Yahoo and led a strategic planning and analytics group at DIRECTV,We talked about transitioning to a new head of marketing role in a remote only world, marketing to a two sided marketplace, the challenges of performance marketing in the new competitive world, and the balance the head of marketing needs to strike between performance and brandMore about Amanda hereMore about Thumbtack hereMore about Plannuh hereMore about The Next CMO podcast here Produced by PodForte
Released:
Nov 23, 2021
Format:
Podcast episode
Titles in the series (100)
The Next CMO Meetup with Brian Kardon, CMO of Fuze: This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston. In this live discussion with Brian Kardon, CMO of Fuze, Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future. Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider. Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze. An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy. You can join The Next CMO meetup group at thenextCMO.com and follow up on Twitter at @NextCMO Many thanks to Drift for their support by The Next CMO