36 min listen
Practical ABM Advice: MarketCapture and Blend
FromThe Next CMO
ratings:
Length:
43 minutes
Released:
Nov 4, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Eran Livneh and Honni Marks. Eran is the Founder and President of MarketCapture and Honni is the head of ABM strategy at Blend. In this podcast we discuss a best practices approach to account-based marketing, how to scale your ABM efforts, and how to coordinate your efforts effectively with sales.
Eran Livneh - https://www.linkedin.com/in/eranlivneh/
Honni Marks - https://www.linkedin.com/in/honnimarks/
MarketCapture - https://www.marketcapture.com
Blend - https://blend.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Eran Livneh - https://www.linkedin.com/in/eranlivneh/
Honni Marks - https://www.linkedin.com/in/honnimarks/
MarketCapture - https://www.marketcapture.com
Blend - https://blend.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Released:
Nov 4, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO