26 min listen
Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks
Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks
ratings:
Length:
28 minutes
Released:
Mar 20, 2018
Format:
Podcast episode
Description
Jonah-kai, Senior Director of Marketing at TUNE, is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams. His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on Twitter
Join us as Jonah-kai, answers some GREAT questions: Here are just a few:
How do we get better at driving campaigns that focus on target accounts?
How do we get better at working regionally in accounts to focus on that?
How do we get better at measuring those things so that everything we do drives around a strategy that drives performance?
Where are you putting focus in building systems that can directly track marketing's effectiveness and impact on the sales pipeline?
What cadence do you use to make adjustments?
How often are you looking at those results?
How often are you making changes to your execution?
Read the transcript of this episode on the Heinz Marketing Blog starting Mon. 3/26/18.
Released:
Mar 20, 2018
Format:
Podcast episode
Titles in the series (100)
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