25 min listen
500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation
500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation
ratings:
Length:
29 minutes
Released:
May 25, 2023
Format:
Podcast episode
Description
Jarron Aizen is the founder and CEO of Hapana, a studio and club management software company that helps automate operations, increase revenue, and nurture client relations. Recently, Hapana underwent a re-branding process, transforming the company from One Fit Stop to Hapana. Jarron recounts the journey of this transformation, noting that it wasn't supposed to be a complete re-branding at first, but simply a refresh of the One Fit Stop brand. Hapana originally began their journey working with personal trainers, and has since expanded to helping gyms and studios. They enlisted a brand strategy agency, interviewed their current customers, partners, industry leaders, and internal staff to get a feel for how they were seen in the market, and what their competitive edge would be. The program was to sharpen and elevate the company’s brand. Through this journey, One Fit Stop was able to strengthen its purpose and brand, without changing the name of the company. Visit our show notes page: https://fitnessbusinesspodcast.com/500 Learn more about Hapana: https://hapana.com
Released:
May 25, 2023
Format:
Podcast episode
Titles in the series (100)
012 Mish McCormack - Become an Award Winning Personal Trainer: Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer... by The Fitness Business Podcast