Cyd Tetro’s career has always been at the intersection of innovation and customer experience, and now as the CEO of Brandless, she’s bringing the best health and wellness products to market in a more affordable and sustainable way. 
In our conversation, Cyd offers so much wisdom about market research, business strategy, and staying focused as an entrepreneur. She gets into the details about how to elevate your customer journey and avoid common product development problems. Cyd also extracts some lessons from products that didn’t take off like she thought they would and shares what she would do differently in hindsight. 

IN THIS EPISODE, WE TALK ABOUT:

The key element of building successful products

Using data to make informed decisions and to pivot 

What you should include in your business growth strategy this year 

How to incorporate multiple channels of revenue into your brand 

Two companies that are really nailing the customer journey right now 

What Cyd and her team look for when acquiring companies for Brandless 

The incredible impact and reach of Cyd’s non-profit, Women Tech Council 


RESOURCES

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CONNECT WITH CYD
Follow Cyd: @cydtetro 
Connect with Cyd on LinkedIn: Cydni Tetro 
Follow Cyd on Twitter: @cydtetro 
Follow Brandless: @brandlesslife 
Shop Brandless: brandless.com 

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