Bill Moore is the new CEO of Fitness Australia,
He has an extensive background in the fitness industry, which
started with the ownership of a strong, independent fitness
facility in the early 90’s and being involved in the foundation
work and establishment of key principals that now underpin Fitness
Australia.
More recently Bill was responsible for the development and
successful running of the Michelle Bridges Group of Companies. Bill
has a high level of experience and expertise in business
development, operations and brand development.
During the interview we chatted about his goals for the business
over the next 12 months, and he shares some great tips on branding
and the importance of truly knowing your customer.
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