We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.  Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Find episode transcripts and relevant info (https://fro.gd/3igNlYt)Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)Download the frog financial services report, 'Design for Digital Trust'  (https://info2.frogdesign.com/designing_for_digital_trust)Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)