1 min listen
The Magic of Storytelling
ratings:
Length:
23 minutes
Released:
Nov 11, 2021
Format:
Podcast episode
Description
There is always a little magic behind every great design. On this episode of the Design Mind frogcast, we’re joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-17-the-magic-of-storytelling/)Download the frog report 'Convergent Transformation' (https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design)Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)
Released:
Nov 11, 2021
Format:
Podcast episode
Titles in the series (51)
Welcome to the Design Mind frogcast: Meet the humans designing the future. The Design Mind frogcast is a new podcast brought to you by frog, a global design and strategy consultancy. Each episode, you’ll hear from legendary designers, creative thinkers, innovative business leads and the real people making their mark in the world of products, services and experiences—both here at frog and far, far outside the pond. Subscribe to the Design Mind frogcast on Apple Podcasts, Spotify or wherever you listen to podcasts. frog is part of Capgemini Invent. www.frogdesign.com by Design Mind frogcast