20 min listen
Phone a frog: What’s the Point of Having a Brand?
Phone a frog: What’s the Point of Having a Brand?
ratings:
Length:
26 minutes
Released:
Jun 17, 2021
Format:
Podcast episode
Description
Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)Audio Production: Richard Canham (https://www.richardcanham.com/)
Released:
Jun 17, 2021
Format:
Podcast episode
Titles in the series (51)
Trends 2021: Predicting the Future by Design: Patrick Kalaher, VP of Sales, Marketing and Strategy at frog, knows that the future is being written everyday. Here he explains why designers are so invested in predicting the future, and what it tells us about the present. Plus, he talks frog's annual Trends report, available here. (https://fro.gd/3ien63B) Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://fro.gd/35U2WXP) Learn more about Riding the Data Privacy Wave with GDPR by Karolina Kohler (https://fro.gd/3loNc42) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast