22 min listen
Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula
Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula
ratings:
Length:
33 minutes
Released:
Jul 12, 2023
Format:
Podcast episode
Description
Today on our show, we’re continuing a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio. Day Two in the frog Cabana, we explored the theme of ‘Creativity in the Machine Era,” exploring the evolution of human creativity alongside new tools like generative AI, Web3 principles, the metaverse and experiences driven by immersive tech like augmented and virtual reality.Special thanks to this episode's guests: Andreas Markdalen, Global Chief Creative Officer, frog; Sarah Kiefer, Chief Marketing Officer, Pitch; Ahmed Daoud, Executive Director of Innovation, the Royal Commission for Al-Ula; Laurence Parkes, Vice President, frog UK. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Visit us to learn more and stay in the loop of our partnership with Cannes Lions . (https://cannes.frog.co/) Download 'Why Consumers Love Generative AI' from the Capgemini Research Institute. (https://www.capgemini.com/insights/research-library/creative-and-generative-ai/)Download the new frog Chief Challenges 5: Banking on Invisibility report. (https://go.frog.co/banking_on_invisibility)
Released:
Jul 12, 2023
Format:
Podcast episode
Titles in the series (51)
Building Design Economies with Justin Maguire, CDO, Salesforce: Today, Justin Maguire is Chief Design Officer at the CRM and Cloud-computing giant Salesforce, but for years he led creative teams at frog, first helping to launch the Seattle studio, and later bringing his lifelong passion for design to frog’s Munich location. Recently, Justin sat down with frog President Andy Zimmerman to talk building design economies in 2021 and beyond, as well as the importance of making the business case for creative thinking. Justin also shares how he’s leading Salesforce into a new era of design built on relationships between people, products and the planet. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://fro.gd/3auSBTA) Download the AI Playbook (https://fro.gd/39tqh5l) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast