Behind the Design: frog + Made of Air Brand Strategy

Uncertain Times Call for Regenerative Design: Sesh, Senior Strategist, frog London shares why the climate crisis and COVID-19 pandemic have encouraged her to explore regenerative design methods. And why everyone should grit their teeth and read the depressing climate change articles. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and a reading list from Sesh (https://fro.gd/2KhaD2p) Download Convergent Transformation by Design Director Ian Lee (https://fro.gd/37jAr5G) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

18 min listen

Building Design Economies with Justin Maguire, CDO, Salesforce: Today, Justin Maguire is Chief Design Officer at the CRM and Cloud-computing giant Salesforce, but for years he led creative teams at frog, first helping to launch the Seattle studio, and later bringing his lifelong passion for design to frog’s Munich location. Recently, Justin sat down with frog President Andy Zimmerman to talk building design economies in 2021 and beyond, as well as the importance of making the business case for creative thinking. Justin also shares how he’s leading Salesforce into a new era of design built on relationships between people, products and the planet. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://fro.gd/3auSBTA) Download the AI Playbook (https://fro.gd/39tqh5l) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

22 min listen

Behind the Design: Designing the Brand Strategy for frog’s ‘Make Your Mark’: frog design and business leads talk frog’s brand relaunch, lessons learned in building a brand for the modern age, getting to the soul of an organization, telling truer stories—and what it means to ‘Make Your Mark.’ Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com) See frog's 'Make Your Mark' (https://www.frogdesign.com/make-your-mark) Episode transcript and more about 'Make Your Mark' (https://fro.gd/3mdvh0q) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

23 min listen

Human-Centered HR to Improve Employee Experience: How can HR shape employee experience? Asja Simunovic, Senior HR Business Partner for frog Europe, joins the Design Mind frogcast to share how she’s helping people navigate their career journey into the New Normal. Listen in to hear more about human-centered HR, the origins of the frog Career Workbook and the calming power of air traffic control apps. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://bit.ly/3bV2wm3) Download the 'Rebuilding Retail in a Post-Covid World' Report (https://bit.ly/3sIcMVL) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

20 min listen

Welcome to the Design Mind frogcast: Meet the humans designing the future. The Design Mind frogcast is a new podcast brought to you by frog, a global design and strategy consultancy. Each episode, you’ll hear from legendary designers, creative thinkers, innovative business leads and the real people making their mark in the world of products, services and experiences—both here at frog and far, far outside the pond. Subscribe to the Design Mind frogcast on Apple Podcasts, Spotify or wherever you listen to podcasts. frog is part of Capgemini Invent. www.frogdesign.com by Design Mind frogcast

1 min listen

Sustainability X Ventures: Your Questions Answered: A focus on sustainability is becoming mission-critical for ventures of all kinds. Recently, we put out a call on social media to listeners and friends worldwide asking for your questions on all things at the intersection of sustainability and ventures. On this episode, Ethan Imboden, frog VP, Global Head of Ventures and executive sponsor of frog's sustainability practice will answer your questions and share frog's approach to launching ventures that make an impact. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://bit.ly/3e4JI4R) Learn more about Riding the Data Privacy Wave with GDPR by Karolina Kohler (https://fro.gd/3loNc42) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

38 min listen

Designing Data for Humans in Times of Crisis: In times of crisis, having access to the right data can be a matter of life and death. Sarah Telford, Head of the UN OCHA Centre for Humanitarian Data, joins the Design Mind frogcast to talk about the power of data-driven storytelling in the humanitarian sector, ways design is improving disaster relief, and how the COVID-19 pandemic has brought data front-of-mind on a global scale. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://fro.gd/2NkUfPM) Download the 'How to Uncover Valuable Design Insights' Toolkit (https://fro.gd/2KV9NIX) Learn more about the Centre for Humanitarian Data (https://centre.humdata.org/) Explore the Humanitarian Data Exchange (https://data.humdata.org/) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

23 min listen

Phone a frog: What’s the Point of Having a Brand?: Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

26 min listen

Introducing 'Future Sight' by Capgemini Invent: Today, we’re featuring an episode of Future Sight, a podcast from our colleagues at Capgemini Invent. Future Sight is a show that brings industry-leading experts together to unpack a new way of thinking around the challenges we’re facing today that will affect tomorrow. Every two weeks, they dig into issues affecting business and technology, exploring strategies and insights to help you get the future you want. On this episode, Future Sight explores 'The Pandemic Effect'. Industry experts (including frog leaders Timothy Morey and Jona Moore) chart the different stages of the pandemic from confusion to realization, the journey to recovery and what it all means going forward. If you enjoy, find Future Sight on Apple Podcasts, Spotify and wherever else you listen to podcasts. (https://www.capgemini.com/gb-en/podcasts/future-sight-podcast/) We’ll be back next time with a new episode of the Design Mind frogcast. Brought to you by frog, a by Design Mind frogcast

56 min listen

Trends 2021: Predicting the Future by Design: Patrick Kalaher, VP of Sales, Marketing and Strategy at frog, knows that the future is being written everyday. Here he explains why designers are so invested in predicting the future, and what it tells us about the present. Plus, he talks frog's annual Trends report, available here. (https://fro.gd/3ien63B) Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://fro.gd/35U2WXP) Learn more about Riding the Data Privacy Wave with GDPR by Karolina Kohler (https://fro.gd/3loNc42) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

20 min listen

Three Pitfalls of Innovation: Innovation is a state of mind. And part of getting into the right innovation mindset is preparing yourself for what can go wrong. John Leonard, Technology Director in frog's New York studio, shares the three pitfalls that teams have the tendency to fall into in the rush to innovate—and how to avoid them. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and more (https://bit.ly/3eO1pro) Watch the frog 'Make Your Mark' video series (https://bit.ly/3toDAdQ) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

20 min listen

Peter Schreyer: Visionary Car Designer, Recovering Petrol Head: Legendary car designer Peter Schreyer, Head of Design Management at Hyundai Motor Group, knows what it takes to design cars that people love. Now he’s committed to supporting a more sustainable transportation industry. Find out how he got his start in design, where he finds his creative inspiration and why the most exciting thing about the future of designing cars might not be in designing cars at all. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Read more from Peter and find episode transcripts (https://fro.gd/37VTgfr) Download Building a Studio Culture of Critique: A frog guide to creative critique by Executive Design Director Halle Kho (https://fro.gd/2J5oAjv) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

20 min listen

Studio Sessions: Corporate Venturing: Today on our show, we’re diving even deeper into the world of corporate ventures for the Next Economy. To do this, we’re listening in to a conversation with three experts in this space: frog’s own Ethan Imboden, VP of Design and Global Head of Ventures, Susana Jurado, Head of Telefónica’s Wayra Builder and Sohaila Ouffata, Managing Director of BMW i Ventures in Europe. The three talk corporate venturing building, corporate venture capital, what it means to be a Next Economy business and even how to raise children in the metaverse. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Visit us to learn more about Corporate Venture Building at frog. (https://www.frog.co/services/venture-design) Download the new frog Chief Challenges 4: Venturing Forward report. (https://go.frog.co/corporate-venture-building) Listener note: we also filmed this conversation. Watch the full video here. (http by Design Mind frogcast

70 min listen

Where Health, Design and Nature Meet by Design Mind frogcast

26 min listen

Building Trust into Digital Futures: The financial services landscape is constantly changing. From cryptocurrencies to digital payments to disruptive new investment and insurance paradigms, design has a critical role to play in ensuring the financial sector drives innovation in a way that's as good for people as it is for business. On this episode, we're joined by Toshi Mogi, AVP of Strategy, Financial Services, based in frog New York. He's here to talk financial inclusion, 'Futurecasting', a frog method of imagining and planning for possible futures, and why you should keep trust at the center of all financial innovation. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://www.frog.co/designmind/design-mind-frogcast-ep-11-building-trust-into-digital-futures) Download the 'Rebuilding Retail in a Post-Covid World' report (https://bit.ly/3sIcMVL) Download Toshi Mogi's latest report 'Digit by Design Mind frogcast

24 min listen

Innovation Work Takes Courage: Designing healthcare products and services is not for the faint of heart. Innovating here means going up against long R&D timelines inside a complex, interconnected system where the stakes are often extremely high. Thomas Sutton, Chief Design Officer at frog, is leaving the pond after 16 years. But before he takes on a new role leading Design for Digital Health R&D at AstraZeneca, he offers his insight into designing healthcare products and services around the patients and providers who will encounter them. Find out why changing the healthcare system to improve health outcomes for all requires patience, passion and lots of courage. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-12-innovation-work-takes-courage/) Download the frog financial services report 'Digital Transformation Needs Des by Design Mind frogcast

25 min listen

Design Needs Women Leaders: Women are increasingly entering the design industry, but few are being hired to leadership positions. Former frog CEO Doreen Lorenzo, now Assistant Dean of the School of Design and Creative Technologies at the University of Texas at Austin, wants to change that. From actively diversifying design at an academic level to writing a column for Fast Company called 'Designing Women', Doreen is dedicated to using empathy and storytelling as a powerful catalyst for change. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts (https://bit.ly/39MUQ5p) Download Building a Studio Culture of Critique: A frog guide to creative critique by Executive Design Director Halle Kho (https://fro.gd/2J5oAjv) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

21 min listen

What All Good Brands Must Have: We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://fro.gd/3igNlYt) Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transforma by Design Mind frogcast

20 min listen

Increase Your Intention Span: When it comes to making things for real people in the real world, intentions matter. Whether it's taking the proper time to deeply understand the challenge you're trying to solve, scoping a diverse team that better reflects your customer and community, or asking the hard questions about a design's potential impact, the meaning we infuse into what we make is as important as the final product. frog Design Director Alexis Puchek joins us to explain the importance of leading with intentionality throughout the entire process—and the consequences of failing to do so. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://bit.ly/3xcDkB2) Download the 'How to Uncover Valuable Design Insights' Toolkit (https://fro.gd/2KV9NIX) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

22 min listen

Expand Your Economic Imagination: How active is your economic imagination? Can you envision a world that rejects the notion of individual ownership? One that uses different currencies altogether? How about bespoke financial institutions designed to strategically support certain communities? frog Senior Strategist Megan Nesbeth stops by to talk about how expanding your economic imagination can lead to better products, stronger communities and, most importantly, a more meaningful way of thinking about what human beings are able to give to one another in the world. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://bit.ly/3kedVDq) Download Convergent Transformation by Design Director Ian Lee (https://fro.gd/37jAr5G) Audio Production: Richard Canham (https://www.richardcanham.com/) by Design Mind frogcast

21 min listen

Beyond the Edits: More from Our Guests: On the Design Mind frogcast, we invite podcast listeners to meet the humans designing the future. From industry leaders to design and strategy professionals and creative thinkers of all kinds, our guests are passionate about making change and solving problems that matter to people, business and society. For this special episode of the show, we’re looking back at the guests who have joined us so far to share never before heard bonus footage. From navigating work during a pandemic to finding inspiration in unlikely places, you’ll hear insights and perspectives from people making their mark in the world of products, services, experiences and far beyond. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com) Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-beyond-the-edits-more-from-our-guests) Audio Production: Richard Canham, by Design Mind frogcast

17 min listen

Behind the Design: frog + Made of Air Brand Strategy: We're back! And we've got lots more in store for 2022. Today on our show, we're super excited to finally share with you a very special documentary episode of the Design Mind frogcast. On this episode, we're going behind-the-scenes to explore the real-life collaboration between frog (the global creative consultancy behind this very podcast) and climate tech venture Made of Air. The company came to frog for help designing their brand strategy at a key moment in their growth story. And they allowed us to watch along and record in real-time. From initial kickoff to final shareout, you'll hear firsthand the bursts of inspiration, the moments of uncertainty and the creative breakthroughs that make it all worthwhile. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Read more in the frog + Made of Air case study (https://fro.gd/3Jav7Ts) Visit MadeofAir.com Full episode trans by Design Mind frogcast

55 min listen

The Magic of Storytelling: There is always a little magic behind every great design. On this episode of the Design Mind frogcast, we’re joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and rele by Design Mind frogcast

23 min listen

Shaping the World for Good: Industrial design is all about inventing the future and humanizing technological innovation. Today on our show, we’re talking about designing the physical products that shape the world around us. To do this, we’re joined by Inna Lobel, award-winning designer, Creative Director, Head of Industrial Design and Interim Head of Ventures in frog’s New York studio. During her eight years at frog, her years prior at Apple and her time as a Graduate Research Assistant at MIT Media Lab, Inna has worked with some of the best and brightest on an enormous volume of design work. Now leading industrial design at frog and as an adjunct professor at New York University, Inna is guiding her teams and her students in designing products that make it to market and make an impact on society. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/des by Design Mind frogcast

27 min listen

Immersive Places & Imaginary Worlds: Today on our show, we’re talking about designing for real and imaginary worlds. To do this, we’re joined by Zach Morgan, a senior architectural designer based in frog’s Austin, Texas studio. In his time moving between the worlds of architecture, theme park design at Disney and Universal Studios, and now as part of frog’s Places & Experiences team, Zach has learned a lot about what it takes to make immersive environments that merge the best aspects of physical and digital. He’s here to share why this hybrid approach matters now more than ever for domains as diverse as healthcare, retail, hospitality and entertainment. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-21-immersive-places-imaginary-worlds/) Download the new frog report 'Reshaping the Workplace' (https://info2.frogdesign.com/r by Design Mind frogcast

26 min listen

Transformation Never Really Ends: On this episode, we’re talking about transformation: one of the most commonly tossed around buzzwords in business and consulting–and arguably one of the least understood. To do this, we’re joined by Nathan Weyer, current Chief Operating Officer of Experience Design at Philips. Nathan has a long history with frog, first as a frog himself, then an alum, and now a client. He’s here to share more about what he’s learned about leading transformation initiatives in big organizations, managing creative teams and using Agile methods to align on a vision in the face of constant change. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-24-transformation-never-really-ends/) Register for the 'Reverse the Funnel' Webinar (https://uk-webinar.splashthat.com/) Research: Camilla Brown, Senior Copyeditor, fro by Design Mind frogcast

25 min listen

POVs on NFTs: Today on our show, we’re exploring the world of non-fungible tokens (NFTs). Newly emerging decentralized technologies are causing a stir in the realms of art, gaming and now business strategy. But are NFTs the wave of the future or the latest passing fad? We asked artists, strategists and designers to share their perspectives on why NFTs are raising questions about ownership, identity and value. Join artist Filip Peraić and frogs Kelley Kugler, Spencer Scott and Adam Wrigley as they share their POVs on NFTs. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-22-povs-on-nfts/) Find the frog interactive series 'Chief Challenges' to learn more (https://www.frog.co/insights/chief-challenges) Research: Camilla Brown, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/) by Design Mind frogcast

30 min listen

The Future of Streaming Media: What does it take to design products people love in the world of streaming entertainment? To find out, we're joined by Sarah Lyons, streaming media leader, product executive and former Head of Product at HBO Max in conversation with Sean Rhodes, Executive Creative Director of frog North America. Sarah has worked on products that support a fanbase. The scale of HBO Max’s reach is massive–around 95 million subscribers worldwide. Sarah shares her own experience building a career in the rapidly evolving world of streaming entertainment, the new consumer trends and behaviors that are shaping the media landscape and where to look for inspiration on what’s next for your product roadmap. Hint: it turns out, children truly are the future. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-32-the-future-of- by Design Mind frogcast

42 min listen

The Road Ahead: Today on our show, we’re talking about the future of mobility. To tackle this topic, we’re joined by four experts in the space: Greg Lindsay, Futurist, Author and Urban Tech Fellow at Cornell Tech Jacobs Institute, Anne Junge, Head of Customer Transformation Germany at frog, Sean Rhodes, Executive Creative Director North America at frog, and Dr. Philipp Haaf, Global Head of Smart Mobility Connect at Capgemini Invent. Join us to discuss the scale of mobility innovation, from long-distance autonomous solutions to last mile delivery. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-30-the-road-ahead/) Download the new frog report 'The Road Ahead' (https://go.frog.co/the-road-ahead) Host/Writer: Elizabeth Wood, Editorial Director, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.u by Design Mind frogcast

39 min listen

The Science of Behavior Change: Today on our show, we’re talking about behaviors–or, more specifically, the science behind behavior change. Behavioral science is a study of human actions that has roots in many different domains, from economics to psychology, biology and neuroscience. To talk about behaviors, we’re joined by Matt Wallaert, Head of Behavioral Science at frog and author of the book 'Start at the End: How to Build Products that Create Change.' Along with training his fellow frogs in the principles and applications of behavioral science, Matt works on multidisciplinary teams to guide clients in improving their own applied behavioral science capabilities, with a focus on making things that make change. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-23-the-science-of-behavior-change/) Download the new frog report by Design Mind frogcast

24 min listen

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Behind the Design: frog + Made of Air Brand Strategy

Behind the Design: frog + Made of Air Brand Strategy

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