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FORLOH - Perfect Combination of Tech and Outdoor Apparel

FORLOH - Perfect Combination of Tech and Outdoor Apparel

FromThe Story of a Brand


FORLOH - Perfect Combination of Tech and Outdoor Apparel

FromThe Story of a Brand

ratings:
Length:
40 minutes
Released:
Dec 17, 2020
Format:
Podcast episode

Description

In the second part of this Feature, James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.” FORLOH is a premium hunting apparel brand that utilizes the latest technology to give its customers the best hunting experience possible.    Dodkin mentions the numerous amounts of technology that goes into creating FORLOH.    For example, the technology that comes from “the automotive industry” like GM for their resistant knee pads or how the “Tri-Star certified NASA technology” inspires the fabric's complex insulation system.    In Part 1, James delves into the details of FORLOH; Discussing tech and how it impacts the product; Using the “Outdoor Perspective” when designing; The importance of researching for your market; Talking about brand perspective; The future of FORLOH and the future of hunters.   ; and more.  Join us while Ramon Vela interviews James for The Story of a Brand, and listen to them share the inside story. For more on Forloh, visit: https://forloh.com/ * This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Klaviyo - https://www.klaviyo.com/
Released:
Dec 17, 2020
Format:
Podcast episode

Titles in the series (100)

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.