39 min listen
Contently on What We Really Mean When We Say Brand Story
Contently on What We Really Mean When We Say Brand Story
ratings:
Length:
34 minutes
Released:
Jun 5, 2019
Format:
Podcast episode
Description
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently’s Editor-in-Chief Jordan Teicher to find out.
Released:
Jun 5, 2019
Format:
Podcast episode
Titles in the series (21)
The Most Crucial Leadership Principle Most B2B Brands Miss: In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one that... by Exceptions With Jay Acunzo