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    Creativity, Constraints and the Rebrand of Grado Labs

    Creativity, Constraints and the Rebrand of Grado Labs

    FromExceptions With Jay Acunzo

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    Creativity, Constraints and the Rebrand of Grado Labs

    FromExceptions With Jay Acunzo

    ratings:
    Length:
    29 minutes
    Released:
    Feb 5, 2019
    Format:
    Podcast episode

    Description

    How to convince an old-school CEO (of a legacy brand) to push forward with a rebrand. We'll explore this and more in the latest episode of Exceptions.
    Released:
    Feb 5, 2019
    Format:
    Podcast episode

    Titles in the series (21)

    Exceptions from the Drift Podcast Network is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today, in an era full of choice and noise, brand has become THE go-to strategy for differentiating your company. Join Drift and your host, author and keynote speaker Jay Acunzo, as we journey around the B2B world to understand what makes these companies tick and experience for ourselves the power of brand. Learn what it takes to become an exception.