39 min listen
Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans
Moving From Traffic to Audience to Community: Why Buffer Treats Their Customers Like Humans
ratings:
Length:
40 minutes
Released:
Feb 5, 2019
Format:
Podcast episode
Description
On this episode of #Exceptions, we’re going inside Buffer. Buffer sells social media management tools for marketers, allowing you to schedule and analyze everything. It’s used by companies like Shopify, HelpScout, the Denver Broncos, and thousands more. The entire company is run on a platform of radical transparency. They’ve been publishing their revenues, metrics, and even employee salaries for years now. They’re truly walking the walk. Buffer doesn't just pay lip service to transparency. Buffer takes action. Buffer is creating something deeper than traffic. They’re starting conversations and then following through with their community. Through their public slack channel of over 5,000 members, they’re moving customers from traffic to audience to community. Think about your own company. Do you treat your customers as humans? Or merely as transactions? If the answer is the latter, that’s okay. These are changes that any company can make.
Released:
Feb 5, 2019
Format:
Podcast episode
Titles in the series (21)
The Most Crucial Leadership Principle Most B2B Brands Miss: In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one that... by Exceptions With Jay Acunzo