Gartner analyst Penny Gillespie recently introduced new research on rogue thinking, an approach for idea generation to drive revenue and ignite transformation. Rogue thinking goes against conventional, mature business wisdom by connecting what may appear to be disparate elements in ways that redefine category norms and expectations that produce business value.Rogue thinking facilitates idea execution through the common barriers of benefit recognition, measurement, risk assessment, funding, delivery and communications. In essence, it is a recipe for identifying business opportunities.Host Whit Andrews speaks with Penny Gillespie, vice president and Gartner fellow in Gartner’s Customer Experience/Digital Commerce team, which resides in the larger Applications and Software Engineer Leaders Group. Gillespie is responsible for conducting research and developing publications aimed at helping IT leaders recognize digital opportunities, develop a competitive strategy for digital commerce as well as improve digital commerce performance.