29 min listen
Pursuing a 360-Degree View of the Customer? Time for a 180!
Pursuing a 360-Degree View of the Customer? Time for a 180!
ratings:
Length:
25 minutes
Released:
Sep 16, 2021
Format:
Podcast episode
Description
Gartner research suggests that, by 2026, 80% of organizations will abandon pursuing a 360-degree view of the customer. This is for several reasons, including that it doesn’t adhere to privacy regulations and obliterates customer trust.Host Whit Andrews discusses the future of pursuing the 360-degree view of the customer with Marty Resnick, VP analyst and co-lead of the Maverick program; Lizzy Foo Kune, VP analyst in Gartner’s Marketing practice; and Benjamin Bloom, VP analyst in Gartner’s marketing practice.
Released:
Sep 16, 2021
Format:
Podcast episode
Titles in the series (40)
The Maverick’s Maybe "The Future of Digital Control ‘Brain Malware’ Returns to Target Wetware in the Internet of Brains": The Maverick’s Maybe: Two maverick authors join Maverick Maven Frank B and Whit Andrews to explain the root of the Maverick Maybe, convince Whit why maybe makes more sense that not, and what our listener needs to do to make their enterprise ready for this outcome. by TechWave: A Gartner Podcast for IT Leaders