Data privacy law became relevant in the early 1970s alongside the advent of computer retail sales. Today, more than 140 countries with data privacy laws are attempting to control personal data collection and use while mitigating the risk of downstream data misuse. However, most are ill-equipped to accomplish either. This leaves data and analytics leaders incapable of applying much-needed data and analytics across their organization, let alone globally, while also protecting individuals from data misuse. In short, data privacy law is a mess, creating inefficiency and undermining goodwill. In this podcast, Gartner expert analysts share a “maverick” approach on how business and IT leaders driving business and consumer value should use the seven-point framework: Positivity, Rally, Inquire, Validate, Abandon, Comply, Yield (P.R.I.V.A.C.Y.). This framework takes the maverick approach of proactively strategizing on how to concurrently scale data while protecting individuals worldwide from data misuse.