Frederik Hermann is the Sr. Director of Marketing & Growth at BirdEye, an online reputation management system that helps businesses utilize the power of online reviews to attract new customers. He works with external agencies, develops data-driven growth marketing initiatives, supervises product development and brand building, and provides complex business analyses.  Harry Hawk is BirdEye’s Digital Advertising Manager. He has extensive experience in helping clients who are into robotics, marketing technology, logistics, retail, baking, accounting and event marketing grow and connect with their customers. In this episode, we talked about relationship marketing (paid social), online reputation, coaching...