Revolutionizing sales with authenticity and historical wisdom w/ Sales Historian, Todd Caponi.  Is transparency in sales really that counterintuitive? In this episode Mark and Todd seek to bridge the gap between the time-tested tenets of honest salesmanship and practical application in today's high-pressure sales environments. Mark and Todd discuss the pitfalls of "stuffing the pipeline" and advocate for a  shift in management that celebrates authenticity and prioritizes customer service over mere numbers. In addition to fascinating historical tidbits, Todd shares personal experiences on incorporating transparency into sales strategies emphasizing the superiority of the long game over quick wins.  ◩ About the Guest ◩ Todd Caponi is the founder of Sales Melon and has succeeded in multiple sales leadership roles, including CRO. Todd authored The Transparent Sales Leader and The Transparency Sale. He also hosts The Sales History Podcast.