Could cutting your price make the customer blind to the true value of your product or service? It’s time for a mindset shift when it comes to price.   In this episode, Mark shares how focusing on benefits and outcomes rather than features and/or price enables salespeople to command better prices and foster enduring customer relationships.   Learn to break the bad habit of selling on price and what must come before we even put one on the table.    → Have a sales skill that needs work? Check out The Sales Hunter University for courses on Email Prospecting, Phone Prospecting, Following Up, and much more.