You can’t close anybody until you first convert them. But in order to convert them, the value prop must make sense AND be one of their top priorities. Otherwise you’re dead in the water.   In this episode, Mark shares how converting goes both ways. Successful salespeople must listen to the customer to identify their challenges, but also to see how their value prop needs to change accordingly. ▣ Get more from this series at our award-winning blog, here.    ↪ Scroll through previous episodes for more of this series: The 7 C’s of Successful Sales Hunting: Start at Ep. 175!