What if CRM’s could actually help a salesperson sell or progress through a deal? Our guest Paul Fuller, CRO of Membrain believes that a good CRM system helps the salespeopleusing it, instead of the drudgery of data entry. Mark and Paul discuss shifting the focus of sales data from being so process-driven to a focus on training, development, and repeatability.  Currently salespeople spend only 30% of their time selling…how would revenue multiply if salespeople had more time to move deals from pipeline to close?   --> Download your free Ultimate Email Prospecting Guide here!