Effective prospecting is warm, targeted calling. There are prospects that fit in my Ideal Customer Profile, and if I don’t reach out to them, I’m doing them a disservice. Reaching out to anyone outside of my ICP is a waste of resources and a waste of my mental energy.    An ideal customer may or may not need your services right now, but there’s a high probability they’ll need your services—much better than random calling.    → Learn the ins and outs of effective Phone Prospecting in this masterclass available at The Sales Hunter University.