When you get into business, you’re often told that you need to know your ideal client avatar. However, when you focus on one specific group, there’s so much you miss. Why is it so important to have a scale of your ideal clients? How do you flow through knowing this scale? On this episode, I talk about the 5 stages of understanding your ideal client and the journey you want to take them on.   3 Things We Learned From This Episode You don’t necessarily have to market to the ideal client because those people are going to find you. A person can show characteristics of needing you, but might lack the mindset, financial resources, and time resources to hire you. The majority of your marketing effort should go towards the people who are one step from saying yes to you. Having clients that outgrow you will be part of the process, but it’s not necessarily a bad thing. Let them outgrow you and become referral partners. Your ideal client scale is massively important. It is the cornerstone of understanding who you’re going after, where to get them, and whether they’re even the right fit for you. You’re going to have people who look like a good fit but don’t actually have the resources to work with you. Then there are those who are only one step away from working with you, and they are the perfect target. Have clients who are working with you but are becoming independent. Remember that it’s okay for some clients to outgrow you, as they can become excellent referral partners.