“If you can answer the questions that are being asked to people that don’t even know what their questions are to begin with, then you have created a name. People will say you’ve gotta come and see what he’s doing for us.” -Michael Alliman    In part 2 of the interview with Michael, he digs into the importance, power, and potential that can be unlocked when businesses find and focus on their niche.   All too often, we think that in order to be successful we have to do as much business as possible with anyone that will have us. But this spread-out and scatter gunned approach keeps us only being good at surface-level skills.   When you find your niche, you’ll move away from the surface and create a depth of experience that will see new clients seeking you out. Letting go of the short-term earning potential of taking every client is scary, but you’ll never have the kind of business that is scalable and successful, if you can't offer niched skills and services, rather than generic ones that are available everywhere.   Michael speaks from experience that the demand for quality skills will enable you to command quality prices. And when you have your niche, you’ll be able to help your clients build their dreams, not just balance last month's books.   During this interview, you'll learn... The value of finding your niche How to effectively sell your expertise, so clients seek you out The importance of building the kind of company you would want to work for To find out more about Michael, click here.    Connect with him on LinkedIn.  Time Stamps        01:37 - Helping others to understand your value 10:30 - When you niche clients, they will find you 14:30 - Figuring out niche trends 16:50 - Selling your experience & enjoying it 18:44 - Custom building narrative reports 23:18 - Building the kind of company you’d like to work for 25:30 - How to get in touch with Michael