w/ Beth Ayers… Inside the mind of a COO: Your insider guide to influencing the C-suite and bridging the gap to executive approval.   Join Mark and Beth as they bust myth after myth about how to succeed with the C-suite. As a member of the C-suite that has signed off on as well as blocked multiple deals, Beth offers insight into the decision-making of an executive.    Mark and Beth talk do’s and don'ts for demos to the c-suite, working with your ‘champion’ and other decision-makers—even what to do when you’re ghosted.  ◩ About the Guest ◩ Bethany Ayers served as a COO in London, UK and now works as a board member and advisor to three AI companies.  You can listen to Beth’s podcast: The Operations Room: A Podcast for COO’s here.