This Media Weekly, we're joined by Rohan Tambyrajah, the CSO for PHD Global Business, who breaks down the big topics currently impacting the marketing agenda as we swing into effectiveness retaking centre stage. We discuss the reunification of marketing around the consumer, decentralisation across a long tail of media, and the collapsing of experience into single unified touch-points.

Plus we unpack what Belvedere Vodka eschewing a traditional ad agency, in favour of giving creative license to Daniel Craig and Taika Waititi, tells us about the growing role of creators and influencers in marketing. Enjoy the episode!